Our GEO product
Meet AIGEO
AIGEO is our AI-search SEO analyzer. It audits any website for visibility across Google and AI engines like ChatGPT, Gemini and Perplexity — checking meta tags, keywords, schema, FAQ and breadcrumb markup, and JSON-LD — then returns AI-driven recommendations with a clear 0–100 visibility score.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing your brand, content, and structured data so AI engines cite and recommend you inside their generated answers. It is the AI-era counterpart to SEO: where SEO competes for a ranked link, GEO competes to be the sentence the AI quotes.
As search shifts from ten blue links to a single synthesized answer, the brands referenced in that answer win the attention — and the ones that aren't, disappear. GEO is how you stay referenced.
GEO vs. SEO — what changes
- From keywords to entities. AI engines reason about your brand as an entity. We model it cleanly with structured data so engines know exactly what you do.
- From pages to passages. AI quotes self-contained passages. We write content that answers questions in citable, quotable chunks.
- From backlinks to mentions. Consistent brand mentions across the web build the trust signals AI engines rely on.
- From crawl budget to crawl access. We make sure AI crawlers — GPTBot, ClaudeBot, PerplexityBot, Google-Extended — can read and ingest your content.
How Software Stem builds your AI Visibility
1 · Entity & schema foundation
We model your organization, services, and FAQs as Schema.org structured data (JSON-LD) so engines parse your brand unambiguously and surface rich, accurate answers.
2 · Citable, passage-level content
We rewrite key pages into clear, quotable answers — definitions, comparisons, and direct responses to the questions your audience asks AI assistants.
3 · AI-crawler access & llms.txt
We configure robots.txt to welcome AI crawlers and publish an llms.txt summary so engines can ingest a clean, authoritative description of your brand.
4 · Authority & mention signals
We build the consistent cross-web mentions, profiles, and references that determine which brands AI engines trust enough to recommend.
5 · Measurement
We track how often your brand appears in AI answers across engines and iterate on the gaps — turning AI Visibility into a measurable channel.
FAQ
GEO questions, answered
What is Generative Engine Optimization (GEO)?
GEO is optimizing your brand, content, and structured data so generative AI engines — ChatGPT, Perplexity, Google AI Overviews, Gemini — cite and recommend you in their answers. It is the AI-era counterpart to traditional SEO.
How is GEO different from SEO?
SEO optimizes for ranked links; GEO optimizes for being quoted inside an AI answer. GEO emphasizes entity clarity, structured data, citable passages, AI-crawler access, and brand mentions.
Which AI engines do you optimize for?
ChatGPT and ChatGPT Search, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude — plus Google and Bing.
How do AI engines decide which brands to cite?
They favor clearly structured entities, crawlable and citable passages, consistent cross-web brand mentions, and machine-readable signals like schema markup and an llms.txt file.
Want to see if AI recommends you?
We'll audit how your brand currently appears across AI engines — and show you the gaps.