🧠 Predictive ML & MLOps

RAKEZ Lead Scoring

Ranks sales leads by how likely they are to convert — an MLOps case study.

  • MLOps
  • Predictive scoring
  • Pipelines
  • Monitoring

Each lead is scored 0–100 by conversion likelihood.

What it does

A machine-learning model that scores inbound leads on conversion likelihood, deployed with a full MLOps pipeline so it stays accurate over time.

How it works

  1. Step 1. Historical lead and outcome data is cleaned and feature-engineered.
  2. Step 2. A model learns which signals predict conversion.
  3. Step 3. Each new lead gets a 0–100 score, so sales work the hottest first.
  4. Step 4. An MLOps pipeline retrains, validates, and monitors the model in production.

Where it's used

  • Sales prioritisation
  • Marketing qualification
  • CRM enrichment
  • Revenue forecasting

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